We face two fundamentally different — and critical — paths ahead. We can continue to support the maintenance of mediocrity: the status quo of unmet, unrealized essential human and commercial needs served by burdensome, fragmented and siloed quick fixes. Or we can embrace a new reality driven by life-changing solutions. A convergence of ethical innovation, extraordinary creativity, far-reaching data analysis, visionary science and technology, and a vigorous collaboration harnessing some of the brightest minds in core sciences, informatics, agriculture and sustainable development. Lofty goals? No, just what gets us out of bed every morning. New Reality Solutions. It’s more than our name. It’s an ironclad commitment to solve some of the major challenges of our time.